Ruumz is a mass-market social network devised for Packet One, a global developer of next generation broadband solutions based in the Far East.
It combines the latest social media functionality with virtual environments, community channels, and a whole host of localised services.
And where the established social networks are broad in scope and far-reaching, Ruumz has been developed for the people of the region by the people in the region - making it more relevant to the local community.
This means showcasing local talent and content; monetising the community beyond advertising (there’s a built-in payment platform).
The outcome is a well-packaged range of applications and tools – but not just your usual comments, message boards and chat; the inclusion of virtual environments makes Ruumz a visual and highly interactive place.
James Chong, Packet One, says:
"A next generation social network for Packet One featuring localised services and virtual environments, stands up to rivals Facebook and MySpace in South East Asia."