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Strategic Consultancy
Our Research and Planning teams can help
you see what’s currently being said about your
brand across social media channels, then
develop a strategy to increase the number
and depth of positive conversations.
We Think
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Campaign Planning
Whether it’s a social media optimisation
campaign across existing networks, a
new destination, or both. We devise and
detail every aspect of the project, from
content and communication, to
moderation and management.
We Think
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Design & Build of Digital Communites
Brand-led Social Networks
For some brands, the right move might be to maximise the
impact of your brand messages on existing social networks.
For others, the brief might warrant the development of a
branded destination to give your community a home. It
might be neither. Or both. We have experienced teams
who can produce all outputs in-house.
Soccer Republic case study
We Do
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Design & Build of Digital Communites
Virtual Worlds
For some brands, especially those targeted at youth
audiences, the correct strategy might be to develop an
immersive experience for consumers, with lots of interactive
content - a virtual world. We have developed a number of
virtual worlds for brands who license our technology, then
customise it to suit their look and feel. We can also work
with you to build a business plan to highlight revenue streams
and indicate how soon you can expect a return on your
investment.
MTV House case study
We Do
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Design & Build of Digital Communites
A Combination Of Both
For a client in the Far-East, the ideal solution was ‘both’, a
social network-virtual world combo where people could use
all the familiar social networking tools to meet, chat, form and
join groups, upload content, then continue the conversation
sat in a hot-tub sipping martinis. Now you’re talking...
Ruumz case study
We Do
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Social Media Optimisation
This will drive traffic from a variety of online sources and
boost your natural search rankings. We work with brands
to establish, monitor and seed their presences in social
channels. This ranges from updating content for a
brand-led Facebook group, to identifying key bloggers
and working with them to help build peer advocacy.
We Do
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Apps, Wikis, Widgets etc
The aim: to get you in front of your
audience wherever they are - on social networks,
blogs, video and photo sharing communities.
This will drive traffic from a variety of online
sources and boost your natural search rankings.
We Do
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Moderation, Community Management
Okay, now we know we said we provide
everything in-house. Well, we do. Almost.
But when it comes to moderation and community
management, you need experts so we
lean on our good friends at eModeration.
Nice people and very good at what they do.
www.eModeration.com
We Do
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Reporting & Analysis
The beauty, of course, is that all things digital are
eminently measurable. So when it comes to
social media, whether the activity is on existing
channels, or one we create for you, stats are
collected and insight provided to put the
performance in context against competitors
and industry averages. Learnings are then
collated and formally reviewed to refine
future strategy.
We Measure
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Social Media Reputation (SMR)
Now, this is new. And very popular. SMR scores
are a snapshot of how popular your brand is on
social media channels. Your score, out of 100,
is an average of the volume of ‘noise’ out
there in social media-land and the positivity of
the sentiment. Tracked over time and against your
competitors, it provides a tangible metric for
gauging if the strategy is working, helps to highlight
any tricks being mixed and helps to flags any potential
bombshells so they can be defused.
We Measure